Stay ahead with customer value thinking.

In today's business world, competition is fierce and new players are constantly emerging. It can be a significant challenge to differentiate your product or service based solely on its merits. Your target audience can easily find similar offerings to yours on the internet in a matter of seconds. Relying solely on your product's uniqueness to make sales is no longer effective.

How improving customer perception of value delivered boosts loyalty and retention

Many times, when we talk about value realization, we focus on the business outcomes of a product or service, quantifying its tangible benefits in order to prove its business impact. But value is ultimately about perception, which means that there are ways to realize value without altering anything about the way the product itself works. Perception is reality, after all.

Cheers to 2023!

Why customer value management is the most advanced go-to-market approach to enable value conversations across the customer lifecycle

Over the course of the last few weeks, we’ve explored each facet of software adoption. We’ve looked at the challenges companies face with change management, important metrics to track with regards to adoption, and we’ve explored the responsibilities of both vendors and customers in order to realize a successful software implementation.   

Whether you are deploying a SaaS solution or a new and more advanced technology, you cannot do it without considerations for change management and change leadership. In order for a successful launch of any size, the users of the new solution must be at the heart of every deployment. 

Change management does just that. It is the management of the people's side of change. Project management, conversely, serves the technical side of change.