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Solution Selling:

The Evolution of Solution Selling Methodology

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workplace meeting around table

If you’re working as a sales professional, your primary task is to bring in sales. There have been many methodologies on how to sell products and services over the years. Product selling — straight-up convincing the customer to buy a product — has been the norm for ages. When that wasn’t enough, sales eventually moved from the product to the solution offered through the product. 

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The Future of Value-Based Selling – What Customers Want to Hear

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customer loyalty

In today’s selling world, customers are more advanced. They know what they want from businesses and how they want their product. Customers no longer care about the different ways companies get their attention. Their only focus is to get the most value out of the product or service they buy. Customers are more intrigued with the amount of value companies put into the product versus how they sell the product. 

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Insight-Led Selling: Optimizing a Value Framework for Customer and Personal Goal Realization

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insight-led selling

Today’s buyers are more educated than ever. In fact, most product research happens long before talking to a salesperson. That puts pressure on sales professionals to have the tools and skills that allow you to be concise, direct, and sell in a compelling way. In this webinar, Dr. Stephen G. Timme, Founder & President of FinListics Solutions and co-author of Insight-Led Selling shares his framework for selling to the C-Suite. He’s joined by sales enablement leaders, Karen Heatwole, VP, Value Advisor at iCIMS and Donna McCurley, Global Sales Enablement expert, as they discuss tips and...

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