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Unique Selling Proposition:

If You’re Not Doing Business with a Company Who is SOC II Compliant, You’re Already Losing Your Edge

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room full of computers and data

SOC and Customer Value Data – Why it’s ImportantWhen considering a Customer Value Management application or platform, service offering (including consulting services) or other forms of business case development tools or value realization tools, it’s important that any approach you choose has SOC 2 compliance. This detailed third-party evaluation will ensure that the data you maintain about certain key financial metrics, formulas and raw data about how your customer evaluates your product or service is handled and kept secure. Likewise, a Type II certification is essential.  More than just a...

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Are B2B Buyers Becoming More Advanced?

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4.5 star rating tech

The Internet has made it easy for people to search for anything and find everything. The same concept applies to buyers when they start searching for companies who meet their criteria. Researching a company before buying from them is nothing new. What is new is the level of information being accessed by potential buyers. This is not beneficial for sellers because some buyers are influenced by what they research. If the buyer researches a company and finds something wrong then the buyer will move on to another company. Instead of having someone tell them about the company the buyer just takes...

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Why Social Selling is the “New Norm”

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social media dice

There are numerous ways to make a sale. With the aftermath of COVID-19, there has to be a different approach when it comes to making sales. Even with the evolution of technology and social media. The sales industry is constantly changing, starting with the way sales representatives approach their sales pitch or make cold calls, and even how representatives can connect with a customer has changed. This sales approach makes it easier for sales representatives to keep in contact with their customers. It is also easy for customers to refer to a company when social selling is done. 

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10 Value Selling Examples from Top Brands

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With so much competition in today’s business world and new competitors emerging constantly, differentiating your product or service on its own merits has become difficult. Your target audience can use the internet to find offerings similar to yours at a moment’s notice. Relying on your product’s uniqueness to make sales just doesn’t work.

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