Stay ahead with customer value thinking.

How to adapt your core value proposition to each client

A strong value proposition is the foundation of a successful business case. When you clearly understand the value you can provide different types of clients, tailoring the message to fit their unique situation is easier. Our most recent webinar tackled this essential topic—how to make that work to go the extra mile as you approach new clients. Joined by experts, Dr. Stephen Timme, Founder & President of Finlistics Solutions, and Justin Honaman, Head, Worldwide Retail & Consumer Goods Go-to-Market, Amazon Web Services, DecisionLink’s Ty...

Learn how sales reps are using ValueCloud^® to progress deals and elevate conversations

In 2020 and 2021, we gathered panels of top CROs and organizational leaders to discuss the current SaaS landscape and make industry-informed predictions about what is to come. One thing has been consistent—the sales landscape is always evolving and changing to optimize the customer and business experience. Our panel of influential leaders and visionaries are providing insights on value selling and customer lifetime value for the coming years. In comparing what we heard in 2020 and 2021, there are some strong consistencies, but an evolution is clearly in the works.

In addition to our upcoming webinar, “#ChoosetoChallenge with Value: How Leading Women Leverage Value to Win,” we’re celebrating International Women’s Day by hearing from the amazing and inspiring women of DecisionLink. 

At DecisionLink we’re all about value. When we’re not building enterprise-class software solutions for Customer Value Management (CVM) like ValueCloud®, we’re busy exploring what’s going on in the world of value and sales leadership. In ‘The Value Chronicles’, published every second week, we’ll be sharing some of the news and editorial that has caught our eye.