Stay ahead with customer value thinking.

Stephen Walters lives and breathes value. As the Field CTO at Gitlab and a DevOps Institute Ambassador, Stephen understands the importance of clearly articulating value in every conversation.

While at BDNA, Chris Russick and I worked together to win a very competitive deal at Bank of America. Chris’ technical leadership helped create, lead, and win a Proof of Value against our three primary competitors. 

When I worked for Mike Murphy, VP of Value Practice at Zscaler, we were working together on a huge deal that Mike had painstakingly prepared a business case for. At the time, our business cases were very manual and Mike had worked many hours with his champion to understand the project’s ROI. 

Throughout the summer, DecisionLink is honoring the Value Heroes of organizations as a part of “Value Heroes: A Summer of Recognition.” We are sharing Value Hero stories on our blog of the leading influencers in value management, which were submitted by the value heroes themselves or by the sales professionals that they have supported. Our celebration of Value Heroes concludes on August 13 with our “Value Heroes Summit,” a town hall, virtual forum where value and sales professionals can connect, share stories and best practices and engage with like-minded professionals.