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Value Marketing (4):

Value: The Thread that Binds Buyers & Sellers in a Virtual World

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As the whole world is turned upside down by the Coronavirus (Covid-19), and people’s lives, careers and businesses are being profoundly affected, we find ourselves re-engineering and re-thinking social norms, behaviors, tools and information, in terms of how we live and work, and especially how we work together, i.e. collaborate. “Together” is a key part of combatting this crisis, and united, albeit physically apart, is the way we will defeat the global pandemic. Whether it’s working together to protect lives or to protect our livelihood, we seem to be embracing the “new normal” of living and...

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