For marketers, keeping people on your site and engaged is an essential part of an effective lead generation strategy. Like the canary in the coal mine of days gone by, bounce rates are often the first indicator of a potential problem. If people are leaving your site quickly or are only visiting your home page, they are either finding your content confusing, irrelevant, or uninteresting. When your audience visits your home page but can’t find what they’re looking for or found your offering lacking in some way, your bounce rate may be high. It may also simply be an issue of insufficiently deep...