Stay ahead with customer value thinking.

Professionals are looking for different ways to be innovative while still keeping their company values a priority. With the way companies are trying to please their customers, standing out from your competitors can be a challenge. In the business world you must adapt to change, whether it’s with a new product, marketing strategy, or gaining prospective customers. Figuring out what works best for your company will take research and a little bit of trial and error. You never know if concepts or ideas will or have work(ed) if you aren’t willing to try. 

Defining and creating a comprehensive customer value proposition strategy is a crucial step in creating an efficient and successful marketing and sales plan. 

Communicating with prospects can be a learning experience for a sales representative and the prospect. Don’t be the representative who sticks to their same cliche sales technique. Be different and actually figure out how to talk to your prospects and build relationships with them. Of course, talking about yourself and what you have to offer is important. What’s more important is how you’re communicating that with your prospect and knowing how to approach them. With the world still changing with dealing with COVID-19, prospects are wanting more from representatives. There are different ways...

Value-based selling and pricing are essential for effective value-based management. As a result, more and more organizations are adding customer success teams even in non-SaaS businesses. With everyone facing increased competition, the ability to serve as advisors to customers and walk them through a value-based conversation sets businesses apart. So what does this process actually look like? Don’t miss our webinar featuring value-based pricing and selling experts, Dr. Stephan Liozu and Matt Denton sharing their personal experience. The tips, insights, and takeaways run deep with actionable,...

In today’s selling world, customers are more advanced. They know what they want from businesses and how they want their product. Customers no longer care about the different ways companies get their attention. Their only focus is to get the most value out of the product or service they buy. Customers are more intrigued with the amount of value companies put into the product versus how they sell the product. 

Today’s buyers are more educated than ever. In fact, most product research happens long before talking to a salesperson. That puts pressure on sales professionals to have the tools and skills that allow you to be concise, direct, and sell in a compelling way. In this webinar, Dr. Stephen G. Timme, Founder & President of FinListics Solutions and co-author of Insight-Led Selling shares his framework for selling to the C-Suite. He’s joined by sales enablement leaders, Karen Heatwole, VP, Value Advisor at iCIMS and Donna McCurley, Global Sales Enablement expert, as they discuss tips and...