Stay ahead with customer value thinking.

COVID-19 has taken away our “normal” life that once was. Now, the world is trying to transition into the “new normal”, where the rate of technological advances has sped up tremendously, and where we as people think twice about social interactions and personal space. Having to almost fully change how business is done in the SaaS world is something that many companies within that space had to do. Figuring out how to market, effectively communicate, create new marketing strategies and looking at other companies to see how they have adapted as well. The key element for companies to fully...

Closing a deal is one of the most important aspects of a company, especially if the company is a startup. As a start-up company, each closed deal is extremely important. The relationships that are developed through a sale will last for a lifetime, and especially having important executives such as Chief Executive Officers (CEOs) and Chief Financial Officers (CFOs) as part of the experience to close the deal is paramount to lifelong partnerships and business relationships with your customers. Specifically, CEOs have a ton of responsibilities on their shoulders. The most important influential...

At the recent Gainsight Pulse conference, DecisionLink’s Sterling Cottam, Senior Director of Product & Platform Value, introduced the Customer Value Management (CVM) Maturity Model in an eye-opening lightning talk. While more and more companies realize the importance of customer value in the sales stages of their relationships, the impact of CVM at every step of the customer journey is a game-changer for customer success teams and overall net recurring revenue.

Gainsight is the Customer Success Event of the Season. Let’s Go! The Gainsight Pulse event is coming up June 9-11. It’s virtual and sure to be jam-packed with great insights, perspectives, and trends about customer success. DecisionLink is looking forward to participating in the event (and making some exciting announcements). We’ll be bringing Customer Value Management to the forefront to help deepen the impact of customer success. As a proud sponsor of the event, we know that customer success is key to ongoing profitability. Together, Gainsight and DecisionLink give companies a way to...

In addition to our upcoming webinar, “#ChoosetoChallenge with Value: How Leading Women Leverage Value to Win,” we’re celebrating International Women’s Day by hearing from the amazing and inspiring women of DecisionLink. 

By Jim Berryhill