Stay ahead with customer value thinking.

Co-authored by Gabriel Vidal, Vice President of Customer Value and Sterling Cottam, Senior Director of Product & Platform Value, DecisionLink

Keeping your customers satisfied is one of the few priorities that companies have. Customers drive and expert companies to do more to continuously satisfy their customer experience. Companies need to continuously take value in what customers want, need, and how they can grow positively by implementing their product or service into their everyday lives. It is an important task to gain customers and build and maintain relationships with them to close deals, but it is not easy to gain customer loyalty. The way to keep customers from drowning into your company is to establish a strong...

Everyone who has ever worked with the sales team in an organization knows that satisfying your customers is the number one priority, whether it’s making sure that you establish a solid relationship or gaining a sale from the customer. Today, deals and relationships are mostly accomplished. Customers understand that companies cannot change the fact that the world is forever changing. With change comes adaptation. Customers want to know how businesses are communicating with their customers. They care about the logistics of getting the best of what the customer is asking for in order to give the...

Joanne Moretti, Chief Marketing Officer, DecisionLink 30+ years of B2B sales, marketing & product experience

As a former Chief Revenue Officer, with responsibilities for the Canadian subsidiary of CA technologies, I had oversight over all go-to-market activities; specifically these included: field marketing, sales (including all indirect channels) and customer relationship management, with a dotted line reporting coming in from professional services.  My primary goals always centred around three key pillars, 1) customer acquisition, 2) customer retention and 3) customer expansion.

By Peter O’Neill, Independent B2B Marketing Analyst