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Customer Success (4):

3 Lessons for Success From Transformational Cybersecurity & Tech Professionals

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lessons for success

While the ratio of women in cybersecurity is steadily increasing—around 24% today compared to just 11% in 2011—it’s still far from achieving true gender inclusivity.1 In the first of a three-part webinar series, we talked to a panel of leading industry professionals with diverse backgrounds. They shared the key lessons they’ve learned working in cybersecurity and tech. Their insights are important not only for women seeking to enter cybersecurity and tech, but also for companies wanting to develop, recruit, and retain women in the field. While a number of lessons can be extracted from their...

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Insight from the “Lead with Value, Build Customers for Life” Webinar

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arrow with customer lifetime value

In business, value is more than just how much something is worth. It’s the meaning of being critical in what you and your business do to showcase how valuable your customer is to your business, and teaching your customers the same methods and approach when dealing with their customer base to truly understand how to meet the wants and needs of every customer.  Value is something that is critical when it comes to showcasing products and services. Between a buyer and vendor, trying to figure out how to display the actual value of the product or service. Value has to be driven by all parties...

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Get Ahead of Future SaaS Trends to Increase Customer Satisfaction

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picking customer loyalty

In the SaaS business, things are constantly changing at a rapid pace. Companies who are in this industry have to find different methods and tactics to keep up with what’s new. Learning how to adapt to new trends is the trickiest part for customers. Companies have to conduct research to continuously understand their target market and to actively keep customers engaged. Being able to keep up and adapt to new trends is a great look for the company and their approach regarding customer success. For a company, customers should always be the number one priority in making sure they are satisfied at...

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Why a Solid CX Strategy Consistently Leads to a Solid Customer Retention Rate

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customer satisfaction sign

Keeping your customers satisfied is one of the few priorities that companies have. Customers drive and expert companies to do more to continuously satisfy their customer experience. Companies need to continuously take value in what customers want, need, and how they can grow positively by implementing their product or service into their everyday lives. It is an important task to gain customers and build and maintain relationships with them to close deals, but it is not easy to gain customer loyalty. The way to keep customers from drowning into your company is to establish a strong...

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Customer Success is the Key to Your Organization’s Value Maturity

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digital images

At the recent Gainsight Pulse conference, DecisionLink’s Sterling Cottam, Senior Director of Product & Platform Value, introduced the Customer Value Management (CVM) Maturity Model in an eye-opening lightning talk. While more and more companies realize the importance of customer value in the sales stages of their relationships, the impact of CVM at every step of the customer journey is a game-changer for customer success teams and overall net recurring revenue.

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