By Peter O’Neill, Independent B2B Marketing Analyst
Stay ahead with customer value thinking.
Customer Success (8):
Peter O’Neill, Independent B2B Marketing Analyst
A Customer Value Management (CVM) program uses metrics to ensure high levels of value are delivered to every customer based on their needs throughout the life of the relationship. Managing customer value as a practice and with an enabling application allows enterprises to treat customer value as a strategic asset and win business and retain customers more often; decrease discounting, accelerate deal cycles, market and showcase value, price more effectively and reduce churn.