Stay ahead with customer value thinking.

Marketing teams are just as important as sales teams. There has always been a relationship between marketing and sales, of course. Marketers create strategies and tactics to support account executives to execute and close their deals successfully and effectively. However, there are clear barriers between sales and marketing. Each position has different roles to execute in order for the company to have quality content to be able to sing the company’s benefits and value to the customer’s organization. 

The B2B selling industry has evolved from the traditional way of selling. Marketing has always been a big factor when it comes to gaining customers and providing sales enablement and brand awareness content for an organization. In recent years, marketing has become bigger than ever, especially in the B2B space. The relationship and partnership between sales and marketing, and how valuable it is when working in tandem, is very beneficial for an organization. Marketing attracts potential customers, but that all starts with a solid and strategic marketing plan. The relationship between sales and...

Co-authored by Gabriel Vidal, Vice President of Customer Value and Sterling Cottam, Senior Director of Product & Platform Value, DecisionLink

In the business world, things are changing and companies are consistently having to adapt to change. Due to the 2020 global public health pandemic, B2B sales have changed significantly and will continue to change and evolve. In the world of sales, many deals and meetings are held face-to-face in order to build and maintain connections and partnerships. That world has completely changed and companies have to continue to find and embrace alternative ways to gain and manage relationships with customers. Technology keeps evolving and manifesting, and with that constant change, we as sales...

Joanne Moretti, Chief Marketing Officer, DecisionLink 30+ years of B2B sales, marketing & product experience

As contributor to the recent report, “2021 Predictions for Sales Leaders: The Year of Value,” I proposed that technology will become increasingly important to the entire commercial side of the business. Now, that may sound a little trite in a paper coming from a technology company, so here are some further thoughts to that prediction.